Profit Margin Calculator
Calculate profit, margin, and markup from cost and selling price.
Pricing inputs
Choose what you know — we'll calculate the rest.
Use landed cost for imports, not just product cost.
Enter to see total revenue and profit at volume.
Profitability
Selling price at different margin targets
See what you should charge to achieve each margin — for your current cost of $100.00.
| Target margin | Selling price | Profit per unit | |
|---|---|---|---|
| 10% | $111.11 | $11.11 | |
| 20% | $125.00 | $25.00 | |
| 30% | $142.86 | $42.86 | |
| 40% | $166.67 | $66.67 | |
| 50% | $200.00 | $100.00 | |
| 60% | $250.00 | $150.00 |
Need a professional margin report?
Download a signed PDF with cost, price, profit, margin, markup, margin scenarios, and a unique reference number — saved to your IMEXLOG account.
Why use the IMEXLOG Profit Margin Calculator
Three input modes
Calculate price, cost, or margin — depending on what you already know.
Margin scenarios
See what to charge at 10%–60% margin targets in one glance.
Margin vs markup clarity
See both numbers — so you never confuse markup with margin again.
Margin vs markup — the difference that matters
Margin and markup measure profitability — but they measure it differently. Confusing them causes underpricing and lost profit.
Used for financial reporting and profitability analysis.
Used for pricing — cost × (1 + markup) = price.
The same $150 price on $100 cost is a 50% markup and a 33.3% margin. If you priced thinking "50% margin", you would have charged $200 — a $50 loss per sale.
Related trade tools
Frequently asked questions
How is profit margin calculated?▾
Profit margin = (Selling price − Cost) ÷ Selling price × 100. It shows the profit as a percentage of the selling price, not the cost. A 50% margin means half the selling price is profit.
What is the difference between margin and markup?▾
Margin is calculated on the selling price: Margin % = (Price − Cost) ÷ Price. Markup is calculated on the cost: Markup % = (Price − Cost) ÷ Cost. A 25% markup equals a 20% margin — they are not the same number.
What is a good profit margin?▾
It depends on your industry. Retail and wholesale typically run 15–40%. Manufacturing runs 20–50%. Software and services often run 60–80%. Freight forwarding and logistics typically range 10–30%. Compare against your industry average before deciding.
Is the Profit Margin Calculator free?▾
Yes, the IMEXLOG Profit Margin Calculator is completely free with no sign-up required. If you need a professional report with detailed analysis and reference number, you can optionally purchase one for $4.99.
What is included in the Professional Profit Margin Report?▾
The Professional Profit Margin Report includes cost, selling price, profit, margin, markup, margin scenarios at 10%–60%, per-unit and total profit at volume, and a unique reference number. It is saved to your IMEXLOG account.
How do I calculate selling price from cost and target margin?▾
Selling price = Cost ÷ (1 − Target margin%). For example, if cost is $100 and you want a 40% margin, price = $100 ÷ 0.60 = $166.67. This ensures the margin is on the selling price, not a markup on cost.
Can I use this for imports and exports?▾
Yes. Use landed cost (not product cost) as the cost input for accurate import/export margins. The IMEXLOG Landed Cost Calculator can help you calculate true landed cost first, then plug it in here.
Does the calculator work on mobile?▾
Yes. The IMEXLOG Profit Margin Calculator is fully responsive and works on phones, tablets, and desktops. It is also available inside the IMEXLOG mobile app.
Trade Guidelines
Full reference for international trade — Incoterms, documentation, customs, compliance.
IMEXLOG Trade Desk
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Build a trade quote
Carry your profitability assumptions into an IMEXLOG trade quote — and get a specialist assigned within 24 hours.